Beginning of the 20 century

Peter Behrens & AEG 

Peter Behrens born 14 April (1868) in Hamburg and died in Berlin 27 February (1940). Peter Behrens was a founder of modern objective industrial architecture and modern industrial design. When he was still young he was a painter and after he became an Art Nouveau designer. He studied at art school in Karlsruhe, Dusseldorf and Munich.

Peter Behrens was a co-founder of the AEG. The aims they had were to standardise and rationalise form for machine production. They wanted to produce Machine made / mass produced goods of good quality similar to that of craftsman and affordable by the working class.

Peter Behrens was appointed artistic director for AEG (manufacture of electrical machines) 

Peter Behrens

AEG Company 

Electric Fan designed and manufactured by AEG

Plate designed by Peter Behrens (1901)

Peter Behrens for AEG Electric Kettle (1908-1909)

Peter Behrens designed an electric kettle which only the ergonomic shape was change to nowadays kettle. Now a days the electric kettle can consume less energy as they are manufactured more energy saving as the Peter Behrens had design in the AEG (1908-1909).

Gerrit Rietveld

Gerrit Rietveld was an architect and furniture designer. He started working in his father furniture workshop at the age of 12, he started to work with a draughtsman for C.J Begeer a jeweller in Utrecht from 1906 to 1911. He even took evening classes in drawing and the study of ornamentation at Kunstindustrieel Onderwijs der Vereeniging in Utrecht. Bart Vander leak was of great importance for Rietveld´s development in his work. He learnt of recent national and international trends in architecture and the applied arts. 

Red and Blue Chair (1923)

Zigzag chair (1932-34)

Sideboard (1919) 

As we can see in Gerrit Rietveld work that Art Nouveau have part from the curves and wipe lash in the furniture and interior design were getting more geometric and simple. 

Even other artists started to use more geometric forms in there painting. Such as Umberto Boccioni, Carlo Carra, Giacomo Balla .

Unique Forms of Continuity in Space', (1913) bronze by Umberto Boccioni

Carlo Carra

Abstract Speed + Sound - Giacomo Balla  

Referencing :

Cristian Valbuena. 2012. Artnapper. [ONLINE] Available at: http://artsnapper.com/giacomo-balla-adopts-the-futurism-style/. [Accessed 11 December 13].

The Museum of modern art. 2012. The collection . [ONLINE] Available at: http://www.moma.org/collection/object.php?object_id=4044. [Accessed 11 December 13].

Artfinding . 2006. Artfindings. [ONLINE] Available at: http://www.artfinding.com/Auction/Peter-behrens-1868-1940-amp;-aeg-ventilateur-circa-1908-base-tronconique-en-fonte-laquee-noi/4481.html. [Accessed 11 December 13].

TlB. 2010. Tool box. [ONLINE] Available at: http://www.tlbox.com/category/appliances/small-appliances/electric-kettles/. [Accessed 11 December 13].

Končal, P. 2010. Peter Behrens . [ONLINE] Available at: http://designhistoryresearch.wordpress.com/category/peter-behrens/. [Accessed 11 December 13].

Alvar and I. 2011. From our 50′s couch. [ONLINE] Available at: http://alvarandi.wordpress.com/2011/01/. [Accessed 11 December 13].